Antioxidants are the new black...

Functional foods are all the rage, and antioxidants are apparently in right now. Both 7up and Jell-o are releasing products with antioxidants. Diet Cherry 7up with antioxidants (vitamin E), and sugar free strawberry acai and raspberry goji antioxidant Jell-o (vitamins A & E). Hat tip to Hungry Girl for her sleuthing skills. My question is as fat-soluble vitamins, how are the antioxidants absorbed in a fat-free product?